#5 Branding Mistakes Every Startup Should Avoid Failure to Follow Your Brand Guidelines

Establishing a brand guideline for your startup will act as a guide for messaging and decision making. Even though these guidelines don't restrict you strictly, their influence on your choices is inevitable. As a startup, drifting from your brand guidelines can be detrimental.

The brand guidelines include your colour scheme, voice, tagline, culture, and anything else that builds your brand and makes it distinct from the competition.