Startup employees mostly use social media to promote their startup products and services. Many of them tweet about new products that are coming out, their beautiful office, and how fantastic their employers are. This approach is more effective than paying for advertising.

As a startup, you shouldn't dismiss the efforts your employees make to promote your startup on social media.

In an attempt to achieve success, startups tend to copy the branding strategies of other successful brands. Unfortunately, taking a copycat approach will only ruin your business.

The point of branding is to make your startup stand out from the crowd. Copying the branding strategies of other brands will only make your startup look like a part of them instead of different from them. 

The use of social media platforms by startups can be both a blessing and a curse. It has the potential to give your business the attention it needs, as well as destroy a brand overnight.

You should know how to handle your social media activities as a startup. You can ruin your reputation if you make the wrong decisions on social media.

Establishing a brand guideline for your startup will act as a guide for messaging and decision making. Even though these guidelines don't restrict you strictly, their influence on your choices is inevitable. As a startup, drifting from your brand guidelines can be detrimental.

The brand guidelines include your colour scheme, voice, tagline, culture, and anything else that builds your brand and makes it distinct from the competition.