Build Brand Awareness: Marriott - Deepstash

Build Brand Awareness: Marriott

Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.

Marriott is leveraging NFTs through its Marriott Bonvoy travel program. The brand partnered with three artists to create three different NFTs based on travel experiences.

The NFTs were unveiled at an event during Art Basel, a premier modern art show. A drawing was held to raffle the NFTs off. Winners got their own NFT, along with 200,000 Bonvoy points.

The event helped increase brand awareness by leveraging NFTs and built excitement around the brand and the experiences offered by Bonvoy.


52 reads




Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

You’ve likely heard of NFTs already. But did you know they can be used in marketing?NFTs are taking the art and technology world by storm. What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business.

The idea is part of this collection:

7 days with Seth Godin

Learn more about marketingandsales with this collection

How to develop a growth mindset

How to think creatively and outside the box

How to embrace change

Related collections

Read & Learn

20x Faster





Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates