Build Brand Awareness: Marriott - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Build Brand Awareness: Marriott

Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.

Marriott is leveraging NFTs through its Marriott Bonvoy travel program. The brand partnered with three artists to create three different NFTs based on travel experiences.

The NFTs were unveiled at an event during Art Basel, a premier modern art show. A drawing was held to raffle the NFTs off. Winners got their own NFT, along with 200,000 Bonvoy points.

The event helped increase brand awareness by leveraging NFTs and built excitement around the brand and the experiences offered by Bonvoy.

STASHED IN:

3

MORE IDEAS FROM THE SAME ARTICLE

NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockc...

Consumers want to support companies that give back. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. They don’t want promises, they want action.

Are you looking to promote in-person events? Take a page from AMC & consider offering NFTs to the first few attendees.

Gary Vaynerchuk is well known for his infatuation with NFTs. He loves them so much, he decided to use them to promote his newest book, titled Twelve & a Half.

NFTs aren’t just taking over the art world. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits.

Looking to expand your audience and reach new markets? Facebook lookalike audiences aren’t your only option.

While smaller brands don’t have to worry much about knockoffs, legacy brands are leaning into NFTs as a way to protect their brand image.

1 Reaction

Comment

MORE LIKE THIS

created 4 ideas

There are two kinds of people in this world: people who delight in hearing birdsong first thing in the morning, and people who groan, and wish birds had a mute button.

80

4

3.47K reads

created 14 ideas

Awkward silence is so stressful that people will say almost anything to get away from it—use that to your advantage! Or avoid it using these 6 tips.

React

Comment

373 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score