Build Brand Awareness: Marriott
Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.
Marriott is leveraging NFTs through its Marriott Bonvoy travel program. The brand partnered with three artists to create three different NFTs based on travel experiences.
The NFTs were unveiled at an event during Art Basel, a premier modern art show. A drawing was held to raffle the NFTs off. Winners got their own NFT, along with 200,000 Bonvoy points.
The event helped increase brand awareness by leveraging NFTs and built excitement around the brand and the experiences offered by Bonvoy.
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You’ve likely heard of NFTs already. But did you know they can be used in marketing?NFTs are taking the art and technology world by storm. What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business.
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