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You’ve likely heard of NFTs already. But did you know they can be used in marketing?NFTs are taking the art and technology world by storm. What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business.

NEILPATEL

Comprehensive Guide to NFTs for Marketers

Comprehensive Guide to NFTs for Marketers

neilpatel.com

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What Are NFTs?

NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockc...

NFTs aren’t just taking over the art world. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits.

Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.

Marriott is leveraging NFTs through its Marriott Bonvoy travel program. The brand partnered with three artists to create three different NFTs based on travel experiences.

The NFT...

Looking to expand your audience and reach new markets? Facebook lookalike audiences aren’t your only option.

Bicycle, one of the oldest card-making companies. Founded in the 1800s, the brand has been a staple in the card printing industry for more than a century.

Bicycle wants to reac...

While smaller brands don’t have to worry much about knockoffs, legacy brands are leaning into NFTs as a way to protect their brand image.

Robert Mondavi Winery has also jumped on the NFT bandwagon, but is leveraging it in a whole new way. Rather than using it to expand their audience or bui...

Consumers want to support companies that give back. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. They don’t want promises, they want action.

Kinetic Sand, a popular brand of squeezable, moldable sand, is ...

Are you looking to promote in-person events? Take a page from AMC & consider offering NFTs to the first few attendees.

When tickets for the new movie went on sale, they offered the first 86,000 AMC investors who bought or reserved a ticket the opportunity to receive a free NFT. If users pur...

Gary Vaynerchuk is well known for his infatuation with NFTs. He loves them so much, he decided to use them to promote his newest book, titled Twelve & a Half.

It’s worth noting this isn’t his 1st book—there is a good chance the book would have sold well even without the NFTs. Regardless, t...

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