Protect Brand Image: Robert Mondavi Winery - Deepstash

Bite-sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Protect Brand Image: Robert Mondavi Winery

While smaller brands don’t have to worry much about knockoffs, legacy brands are leaning into NFTs as a way to protect their brand image.

Robert Mondavi Winery has also jumped on the NFT bandwagon, but is leveraging it in a whole new way. Rather than using it to expand their audience or build their brand, this well-established brand uses NFTs to protect their wine’s providence.

Worried about the growing marketing of knock off vintages, they partnered with artist Clay Heaton to create a collection of wines featuring porcelain bottles and NFTs to authenticate the wine.

STASHED IN:

3

MORE IDEAS FROM THE SAME ARTICLE

NFT stands for non-fungible tokens. They are digital assets that can be bought and sold, just like any other piece of property. Each NFT is “tokenized” which means it has a digital certificate of ownership that makes it unique. That ownership token is stored in a digital ledger, called the blockc...

Consumers want to support companies that give back. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. They don’t want promises, they want action.

Are you looking to promote in-person events? Take a page from AMC & consider offering NFTs to the first few attendees.

Gary Vaynerchuk is well known for his infatuation with NFTs. He loves them so much, he decided to use them to promote his newest book, titled Twelve & a Half.

NFTs aren’t just taking over the art world. Plenty of big brands are using this technology to drive their marketing strategies. Here’s six ways brands are using NFTs to drive brand awareness and profits.

Looking to take your brand awareness campaigns into the metaverse? NFTs can help brands expand awareness.

Looking to expand your audience and reach new markets? Facebook lookalike audiences aren’t your only option.

1 Reaction

Comment

MORE LIKE THIS

created 4 ideas

There are two kinds of people in this world: people who delight in hearing birdsong first thing in the morning, and people who groan, and wish birds had a mute button.

80

4

3.47K reads

created 14 ideas

Awkward silence is so stressful that people will say almost anything to get away from it—use that to your advantage! Or avoid it using these 6 tips.

React

Comment

373 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

Takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score