Support a Good Cause: Kinetic Sand

Consumers want to support companies that give back. In fact, 84 percent of millennials say they prefer to support brands that are transparent with values and a culture they can trust. They don’t want promises, they want action.

Kinetic Sand, a popular brand of squeezable, moldable sand, is using NFTs to raise money for the Boys & Girls Clubs of America (BGCA), to expand their arts and creative experiences programs.

The NFT collection was created in collaboration with artist Dan Lam.