Drive Pre-Orders: Gary Vaynerchuk

Gary Vaynerchuk is well known for his infatuation with NFTs. He loves them so much, he decided to use them to promote his newest book, titled Twelve & a Half.

It’s worth noting this isn’t his 1st book—there is a good chance the book would have sold well even without the NFTs. Regardless, the book quickly racked up more than a million pre-orders in the first day—which is no small feat.

Here’s how it worked: for every 12 copies buyers purchased in a 24-hour period, they’d earn 1 NFT. Based on the results, the NFTs definitely made some waves.