Adding Friction - Deepstash
Adding Friction

Adding Friction

Boxed cake mixes before 1933 required only water. But when Duncan Hines' cake mix forced the consumer to add fresh eggs as well, sales soared.

Adding friction is a counterintuitive strategy that makes something slightly more challenging, increasing its appeal.

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aubbrrey

Keep your friends close and your enemies closer!

Great counterintuitive marketing tips.

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