• Tap into underleveraged marketing channels and you can reap the benefits before these channels go mainstream.
• Niche or smaller email lists tend to have high open rates and click-through rates, which means they're ripe for sponsorships.
• Not everything can be low-hanging fruit....

Whether you're running a Slack, Discord, Circle, or in-person meetups, it's crucial to connect one-on-one with members.

Schedule calls with new members to get a sense of their needs and to learn about their interests and expertise. Not everything needs to be scalable.

• Master one channel, then scale.
• Create a flywheel that gets both repeat content and allows you to scale with decreasing friction.
• Anything worth doing takes time, but once you start to see momentum, it becomes easier to expand your efforts and get a greater return on your inv...

• Give free press to brands who share your similar audience, ethos, or approach.
• Align yourself with other brands by promoting them in your work.
• You'll earn goodwill, potential reciprocation, and unlock doors for future collaboration.

• Encouraging your email subscribers to opt out so that they stay in is counterintuitive.
• Check who hasn't opened your emails in the past 90 days and delete those who don't click.
• Hitting that delete button will hurt your gross numbers, but your open rates and clickthroughs wil...

• In a time when there's more competition than ever, sometimes the only way to stand out is to lead with value.
• Trust that the investment will come back to you.
• Over time, people will get to know you for your high-quality work.