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How to prioritize tasks effectively
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How to reduce stress and anxiety
Boxed cake mixes before 1933 required only water. But when Duncan Hines' cake mix forced the consumer to add fresh eggs as well, sales soared.
Adding friction is a counterintuitive strategy that makes something slightly more challenging, increasing its appeal.
Whether you're running a Slack, Discord, Circle, or in-person meetups, it's crucial to connect one-on-one with members.
Schedule calls with new members to get a sense of their needs and to learn about their interests and expertise. Not everything needs to be scalable.
Instead of hiding the cancel subscription button, create trust with the customer by sending reminders that their recurring charge is about to be debited. They should have the 'skip' option ready in case they don't want the services anymore. This is counterintuitive to the hilt but helps build word of mouth and loyalty.
Keep your friends close and your enemies closer!
Great counterintuitive marketing tips.
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