Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
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It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.
Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety by decreasing blood pressure, steadying the heart rate, and easing stress.
Music can boost our immune system functioning by increasing the growth hormones while decreasing stress hormones. Various studies have linked music to happiness and pleasure in a variety of ways.
Playing the right music in the office motivates staff.
When you're concentrating, you'll want calmer, more relaxing music. At the end of the day, when you're feeling tired, you'll desire more upbeat music.