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Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
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It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
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Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.
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Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.
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A research team looked at more than 17,000 songs from the US Billboard Hot 100 and found three music revolutions - in 1964, 1983, and 1991.
The researchers looked at the di...
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Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety...
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Before Sesame Street, music wasn't even considered as a means to teach children. But Sesame Street changed that and proved that kids are very receptive to a grammar lesson contained in a song.
Big-name stars lined up to make guest appearances. Stevie Wonder and Grover; Loretta Lynn and the Count; Smokey Robinson and a marauding letter U. "Sesame Street" also showcased Afro-Caribbean rhythms, operatic powerhouses, Latin beats, Broadway showstoppers, and bebop.
Now, after 4,526 episodes, the legacy is evident: It impacted the music world as much as it shaped TV history, inspiring fans and generations of artists.
The aim of "Sesame Street" was to build school preparedness and narrow the educational gap between lower- and upper-income children.
They used pedagogy advice from a Harvard professor. Research also showed children were more receptive when they watched with caregivers, so celebrities were introduced.