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Inside the booming business of background music
Muzak and background music
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.
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Key Ideas
Background music is powerful
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
- how much time we think has passed while waiting
- how co-operative shoppers are with sales staff
- how sweet or bitter food tastes
- what you will purchase. (One study found that shopper's preference for German or French wine shifted according to what traditional music was playing at the time.)
The background music industry
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
Muzak and background music
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.
Effects music can have on us
- The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
- Associations that music can trigger and how our environment can affect those associations. Diners are willing to spend more when classical music is played. Researchers suggest it is because classical music is associated with quality.
High-street businesses as an experience
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.
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Health Benefits Of Music
Music has been shown to play a role in healing our bodies and increasing our health and happiness. Studies show that music relieves pain in patients, and also relieves stress and anxiety...
Limitations in the Findings About Music
- There is still ambiguity if listening to or playing the music causes the benefits.
- It is not known if stimulating or relaxing music is doing the healing.
- It is not known if the music is the person’s favourite music or of his liking, as opposed to something chosen by the experimenter.
- There are several other factors like a group playing vs individual playing of music, or a large random trial, which needs to be looked at in the future
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Willpower is Limited
Though companies like Nike try to ignite our willpower with their slogans, ultimately willpower cannot squash our subconscious and unconscious behavior.
Repetition of action and thought can m...
Knowledge is not Enough
If you know that you will eat junk food because your refrigerator is filled with it, remove all the junk food.
Friction
Just as removing friction aids in doing the activity more often, adding friction can aid to remove the bad habit, by making it difficult or cumbersome to do so.
Example: Cigarette smoking declined due to adding taxes, banning in public places and removing from vending machines.
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Albert Einstein
The frames we use to see the world
The frames we create for what we experience both inform and limit the way we think. And most of the time we are not aware of the frames we are using.
Being able to question and shift your frame of reference is an important key to enhancing your imagination because it reveals completely different insights.
Reframing problems
You can practice reframing by physically or mentally changing your point of view, by seeing the world from others’ perspectives, and by asking questions that begin with “why.”