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Hassan Aziz

@hassana

Effects music can have on us

  • The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
  • Associations that music can trigger and how our environment can affect those associations. Diners are willing to spend more when classical music is played. Researchers suggest it is because classical music is associated with quality.

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Inside the booming business of background music

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