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Inside the booming business of background music
Effects music can have on us
- The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
- Associations that music can trigger and how our environment can affect those associations. Diners are willing to spend more when classical music is played. Researchers suggest it is because classical music is associated with quality.
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Background music is powerful
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
- how much time we think has passed while waiting
- how co-operative shoppers are with sales staff
- how sweet or bitter food tastes
- what you will purchase. (One study found that shopper's preference for German or French wine shifted according to what traditional music was playing at the time.)
The background music industry
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
Muzak and background music
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a balm to ease awkward silences and to encourage and brighten the mood.
Effects music can have on us
- The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
- Associations that music can trigger and how our environment can affect those associations. Diners are willing to spend more when classical music is played. Researchers suggest it is because classical music is associated with quality.
High-street businesses as an experience
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.
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Rising Noise Around Us
- Cities have a noise pollution problem, which is largely unaddressed.
- Noise complaints regarding the high decibel levels of traffic, airplanes, and even helicopters are getting more fre...
Effect Of Noise on Children
- According to the United Nations, about two-thirds of the world's population will be living in cities by the next 30 years.
- The World Health Organization recommends classrooms to be not louder than 35 decibels, which is never the case in big cities.
- Children are facing disruption in their learning, and research points out that those who study in a noisy place are 11 months behind the ones who are studying in quieter places in the same vicinity.
Living In Noise
Most of the city planning is done so that the affluent neighborhoods are in quieter areas.
However, this is also nullified when the ultra-rich who travel frequently stay close to the transit hubs (like Airports), being exposed to high decibels of noise.
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K-Pop
It’s hard not to like K-Pop(Pop music from South Korea), with its infectious tunes, doll-like stars, high-production values and great dance moves. In the last few decades, South Korean culture has ...
Origins
The Original K-Pop Stars, The Kim Sisters, were a hit in the U.S. back in 1959.
In the mid-90s, Seo Taiji & Boys became the first ‘modern K-Pop’ stars. K-Dramas or Korean soaps also started gaining traction in Asia and beyond. The South Korean government started exporting popular media culture as an economic initiative, making it a major source of foreign revenue.
EXO BTS and Psy
K-pop has slowly taken over the globe with slick production, military-level discipline and years of training for the promoted pop stars. Boy bands like EXO, which debuted in 2011, were dizzyingly successful due to state-level backing and control.
Psy’s record ‘Gangnam Style’ became an international craze, garnering 3.5 billion Youtube views and praise from UN Secretary-General Ban Ki-moon.
Boy-band BTS became best-selling artists worldwide, earning USD 4.65 billion in 2019 for their country.
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Rock & Roll
Growing up in the 50's was a blessing due to a strange beast called Rock & Roll, the sound of which was a siren call to many, and the negative reaction given by the parents was like a certi...
A Different Tune
Rockers like Chuck Berry and Bill Haley, who idolized the legend Louis Jordan, strangely enough, sounded nothing like him. The new rockers, influenced by the previous generation of music, looked and sounded completely original and breathtaking.
Bill Haley and The Comets were a runaway success in 1955, having an R&B style yet a unique sound of their own.
The Riffs of The Generation
... were recorded by producer Sam Phillips of Sun Label including Elvis Presley, Carl Perkins, Johnny Cash and Jerry Lee Lewis among other stalwarts.
The tunes were mostly rebellious, catering to the teen crowd, and the ‘Marginal Americans’, those living in the ghettos or doing lowly jobs. This segment helped rock & roll explode in the mid-Fifties, making it a social and generational disruption of the highest degree.
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