Learn more about personaldevelopment with this collection
How to develop a growth mindset
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How to embrace change
Effects music can have on us
- The physical effect. We subconsciously match what we are doing to what we hear. One study found that diners chewed at a faster pace when higher-tempo music was played.
- Associations that music can trigger and how our environment can affect those associations. Diners are willing to spend more when classical music is played. Researchers suggest it is because classical music is associated with quality.
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MORE IDEAS ON THIS
Muzak and background music
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
Muzak's template for background music persisted for decades. The music was a b...
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The background music industry
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
The work involves creating distinct, compatible musical identities for brands.
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High-street businesses as an experience
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound t...
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Background music is powerful
Even if you are hardly aware of it, music can be surprisingly powerful.
Researchers have found that it can affect:
- how much time we think has passed while waiting
- how co-operative shoppers are with sales staff
- how sweet or bitter food tastes
- what you will ...
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