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Hassan Aziz

@hassana

High-street businesses as an experience

High-street businesses as an experience

Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.

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Inside the booming business of background music

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