Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces. 

Muzak's template for background music persisted for decades. The music was a b...

It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.

The work involves creating distinct,  compatible musical identities for brands.

Even if you are hardly aware of it, music can be surprisingly powerful.

Researchers have found that it can affect:

• how much time we think has passed while waiting
• how co-operative shoppers are with sales staff
• how sweet or bitter food tastes
• what you will ...