Ideas from books, articles & podcasts.
Shops are no longer just a functional place to buy things in. In the face of competition from online retailers, many high-street businesses can provide their customers with more than just satisfying their basic needs: They can repackage shops as an experience, using the marketing power of sound that is accessible through online music libraries.
MORE IDEAS FROM THE SAME ARTICLE
It is also known as music design, music consultancy, or as part of a broader package of experiential design or sensory marketing.
Muzak, a brand of background music, set the template for background music. It played in retail stores and other commercial premises and sold itself on the basis that it could increase productivity in workplaces.
created 5 ideas
This is the relationship of our brain with different types of music.
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