Influence: The Psychology of Persuasion by Robert Cialdini - Deepstash
Influence: The Psychology of Persuasion
by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini

Key Lesson:

You can get anything you want if you learn to use the key principles of persuasion: reciprocity, consistency and commitment, social proof, liking, authority, and scarcity.

129

936 reads

CURATED FROM

IDEAS CURATED BY

ashish7

Dreamer β˜€οΈ

Key lessons from 18 must-read books

β€œ

The idea is part of this collection:

Handling Difficult People

Learn more about personaldevelopment with this collection

How to communicate effectively with difficult people

How to handle conflict

How to stay calm under pressure

Related collections

Similar ideas to Influence: The Psychology of Persuasion by Robert Cialdini

Principles of persuasion

  1. Reciprocation: People will be nice if you are.
  2. Consistency:Β It’s easier to get people to comply with requests they see as consistent with what they’ve already said.
  3. Social proof:Β People will more likely say yes when they see other people doing it too.

Exploiting our mental shortcuts

Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.

An example o...

Master the science of influence

People are often lazy to think, not just cognitively biased. It makes everyone susceptible to influence strategies, even if we are familiar with them. These tactics depend on accepting and obeying the symbols of authority, the power of liking, the value created by scarcity.

These influence ...

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

β€”

100+ Learning Journeys

β€”

Access to 200,000+ ideas

β€”

Access to the mobile app

β€”

Unlimited idea saving

β€”

β€”

Unlimited history

β€”

β€”

Unlimited listening to ideas

β€”

β€”

Downloading & offline access

β€”

β€”

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates