Horizontal social networks: steal market portion or go vertical? - Deepstash
Horizontal social networks: steal market portion or go vertical?

Horizontal social networks: steal market portion or go vertical?

  • Big three (Facebook, Instagram, Twitter) have deep network effects, making it hard to compete
  • Successful vertical approaches: Craigslist and eBay are ripped apart by specific search category platforms
  • Easier to branch out of a niche in marketplaces compared to social networks

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karlabro

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