The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz - Deepstash
The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz

The Founder's Dilemma: To Compete or Unbundle | Andreessen Horowitz

Curated from: a16z.com

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Horizontal social networks: steal market portion or go vertical?

Horizontal social networks: steal market portion or go vertical?

  • Big three (Facebook, Instagram, Twitter) have deep network effects, making it hard to compete
  • Successful vertical approaches: Craigslist and eBay are ripped apart by specific search category platforms
  • Easier to branch out of a niche in marketplaces compared to social networks

5

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To go vertical, find a niche community, and satisfy their needs

  • Example: Twitch and Discord can venture beyond gaming, possibly into livestream shopping
  • The leadership team sets the ambition and strategy
  • Potential for gamification in fitness industry

5

80 reads

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