Social App Metrics
- Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
- DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
- DAU/MAU is helpful but isn’t all-encompassing—often will be higher around media consumption
- Addiction (number of times app is accessed a day) and absorption (how long each session on the app lasts) are also important metrics that were analyzed. The key is the combination of the two given by the attention equation: frequency+depth=total time spent
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The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz
a16z.com
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Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).
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