Social App Metrics - Deepstash

Social App Metrics

Social App Metrics

Social App Metrics

  • Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
  • DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
  • DAU/MAU is helpful but isn’t all-encompassing—often will be higher around media consumption
  • Addiction (number of times app is accessed a day) and absorption (how long each session on the app lasts) are also important metrics that were analyzed. The key is the combination of the two given by the attention equation: frequency+depth=total time spent

13

39 reads

It's time to

READ

LIKE

A PRO!

Jump-start your

reading habits

, gather your

knowledge

,

remember what you read

and stay ahead of the crowd!

It takes just 5 minutes a day.


TRY THE DEEPSTASH APP

+2M Installs

4.7 App Score