Benchmarks by Category - Deepstash
Self-Care Ideas

Learn more about personaldevelopment with this collection

Cultivating self-awareness and self-reflection

Prioritizing and setting boundaries for self-care

Practicing mindfulness and presence

Self-Care Ideas

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Benchmarks by Category

Benchmarks by Category

  • Every app’s success benchmarks are specific to the app’s category
  • Dating apps should be compared to other dating apps, not TikTok or Facebook, etc.

18

107 reads

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Results

Results

  • Two of the fastest-growing categories among the social apps were friend discovery and vertical communities
  • Will the future of social media be interest-based platforms that foster meaningful connection?

13

179 reads

Social App Metrics

Social App Metrics

  • Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
  • DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
  • DAU/MAU is helpful but isn’t all-...

13

51 reads

Friend discovery apps and vertical communities

  • Fastest growing social apps
  • Friend discovery—teens turn to social apps to make and build friendships
  • Vertical communities—the value of going niche; social networks formed around specific interests
  • Combination of utility and community results in high retention and down...

15

47 reads

CURATED FROM

CURATED BY

kaiz

Into habits, productivity hacks and time-management.

Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).

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Digital Date Ideas

Some of the interesting digital date ideas that are proposed in the dating Apps:

  • Build a playlist together
  • Watch TikTok Videos, trying to understand Millennials and Gen Z
  • Draw pictures of each other
  • Tackle a crossword puzzle together...

Dating apps approaches

Some dating apps look at core values and use that to match people who are as similar as possible.

Other dating apps ask very little in the way of preferences before they start to show you profiles. The apps refine as they learn about the user's preferences.

Don’t Lie About Yourself

Don’t Lie About Yourself

Men are most likely to lie about their occupations on dating apps, whereas women tend to use old pictures or heavily edited recent ones.

Most lies people tell on dating apps aim to portray them in a way they think the other person will deem attractive. But tailoring your online im...

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