Friend discovery apps and vertical communities - Deepstash

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Friend discovery apps and vertical communities

  • Fastest growing social apps
  • Friend discovery—teens turn to social apps to make and build friendships
  • Vertical communities—the value of going niche; social networks formed around specific interests
  • Combination of utility and community results in high retention and downstream monetization opportunities

The best social apps are those with an intrinsic social component. Measuring success can be difficult and there is more than one path. Category matters for benchmarks!

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MORE IDEAS FROM THE SAME ARTICLE

  • Every app’s success benchmarks are specific to the app’s category
  • Dating apps should be compared to other dating apps, not TikTok or Facebook, etc.

  • Two of the fastest-growing categories among the social apps were friend discovery and vertical communities
  • Will the future of social media be interest-based platforms that foster meaningful connection?

  • Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
  • DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
  • DAU/MAU is helpful but isn’t all-...

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While the traditional ad model has worked well for social platforms in the past, new entrants have found new ways to monetize beyond targeted ads.

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