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Friend discovery apps and vertical communities

Fastest growing social apps
Friend discovery—teens turn to social apps to make and build friendships
Vertical communities—the value of going niche; social networks formed around specific interests
Combination of utility and community results in high retention and downstream monetization opportunities

The best social apps are those with an intrinsic social component. Measuring success can be difficult and there is more than one path. Category matters for benchmarks!

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created an idea from a article:

A16Z

The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz

a16z.com

MORE IDEAS FROM THE SAME ARTICLE

Benchmarks by Category

Every app’s success benchmarks are specific to the app’s category
Dating apps should be compared to other dating apps, not TikTok or Facebook, etc.

Results

Two of the fastest-growing categories among the social apps were friend discovery and vertical communities
Will the future of social media be interest-based platforms that foster meaningful connection?

Social App Metrics

Usually, Daily Active Users (DAU) and Monthly Active Users (MAU) are used to measure scale and growth
DAU/MAU=stickiness. Can be used to evaluate an app’s network effects, or how strong the network is based on how frequently its users engage.
DAU/MAU is helpful but isn’t all-...

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