Friend discovery apps and vertical communities
- Fastest growing social apps
- Friend discovery—teens turn to social apps to make and build friendships
- Vertical communities—the value of going niche; social networks formed around specific interests
- Combination of utility and community results in high retention and downstream monetization opportunities
The best social apps are those with an intrinsic social component. Measuring success can be difficult and there is more than one path. Category matters for benchmarks!
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The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps—and How to Measure Them | Andreessen Horowitz
a16z.com
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Evaluating the potential of a social app can be complicated. Many factors must be considered. Using Apptopia, social platforms in the top 1,000 on the US App store were analyzed and ranked according to growth rate (see graphics in-article).
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