Innovation External (Mergers And Acquisitions) - Deepstash
Innovation External (Mergers And Acquisitions)

Innovation External (Mergers And Acquisitions)

To harness the existing potential of a growing start-up or emerging technology, companies can use mergers and acquisitions (M&A) to gain substantial market growth or to acquire a solution or service they were missing.

Google purchased YouTube in 2006 as one of its many acquisitions. Microsoft acquired LinkedIn. LinkedIn acquired Lynda.com and created LinkedIn Learning. Twitter bought Quill, a business-focused messaging service.

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