6 Ways To Approach Innovation - Deepstash
6 Ways To Approach Innovation

6 Ways To Approach Innovation

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Choosing An Approach To Innovation

Choosing An Approach To Innovation

With the increasing push from corporate boards and shareholders for innovation, many managers and leaders need to find which of the many different ways innovation they should use to achieve and accelerate innovation.

It is important to understand that there is no single best approach, but you can find one most suited to your current needs.

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Innovation In-House (Traditional Approach)

Innovation In-House (Traditional Approach)

Innovation initiatives are spread among the whole organization. There is no central unit or formal Head of Innovations but everyone can come up with new ideas.

interesting innovation supporting tools include:

  • Adobe's Kickbox Foundation, employees can volunteer to receive an innovation box with creative tools and a $1,000 prepaid credit card to fund any new projects.
  • Ideas that work at Google. Think 10x, Launch, then keep listening, Share everything you can, Hire the right people, Use the 70/20/10 model, Look for ideas everywhere, Use data (not opinions), and Focus on users (not the competition.)

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Innovation In-House (Separate Department Approach)

Innovation In-House (Separate Department Approach)

Creating a new department centralizes company-wide innovation efforts. The department collects new ideas from all employees and across hierarchies, gather ideas from outside of the company, evaluate unique ideas, execute feasibility studies, and prepare business cases.

The biggest challenge is setting the right key performance indicators (KPIs) and return of investment (ROI). Another is the not-invented-here syndrome (NIH) that will have to be challenged.

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Innovation In-House (Autonomous Lab Approach)

The lab is a more-or-less autonomous business unit that can benefit from its parent company's resources, knowledge, and innovation base. Moreover, it is free from the bureaucratic ways of decision-making of many large companies.

This results in new or unique opportunities that can be explored quicker while bypassing the strict corporate guidelines and procedures. In some cases, the lab can sell its services to the parent company's clients, increasing revenue.

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Innovation External (Mergers And Acquisitions)

Innovation External (Mergers And Acquisitions)

To harness the existing potential of a growing start-up or emerging technology, companies can use mergers and acquisitions (M&A) to gain substantial market growth or to acquire a solution or service they were missing.

Google purchased YouTube in 2006 as one of its many acquisitions. Microsoft acquired LinkedIn. LinkedIn acquired Lynda.com and created LinkedIn Learning. Twitter bought Quill, a business-focused messaging service.

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Innovation External (Start-Up Support)

Innovation External (Start-Up Support)

Some companies set up accelerators or incubators for small and independent start-ups. Their advantage is early access to new and unique ideas without expensive investments into internal innovation department capabilities.

For example, L'Oreal and its Founders Factory. L'Oréal provides each start-up with access to an in-house team of experts that gives operational support and mentoring.

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Innovating Is Subject To Innovation

Innovating Is Subject To Innovation

There are many new and out-of-the-box ways of how-to emerging innovation.

  • New forms of innovation include the Sandbox of Slovak National Bank - a platform that allows the participant via consultations with NBS to adjust financial innovation.
  • Crowdfunding is another approach to do innovations. With Ideascale crowd, you can launch a challenge and solve a problem with the help of a curated group of 30,000 problem-solvers.
  • Open innovation is combining a company to build and launch innovative ideas with the power of internal employees and external audiences. For example, Lego Ideas Community.

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