6 Ways To Approach Innovation

Creating a new department centralizes company-wide innovation efforts. The department collects new ideas from all employees and across hierarchies, gather ideas from outside of the company, evaluate unique ideas, execute feasibility studies, and prepare business cases.

The biggest challenge is setting the right key performance indicators (KPIs) and return of investment (ROI). Another is the not-invented-here syndrome (NIH) that will have to be challenged.

The lab is a more-or-less autonomous business unit that can benefit from its parent company's resources, knowledge, and innovation base. Moreover, it is free from the bureaucratic ways of decision-making of many large companies.

This results in new or unique opportunities that can be explored quicker while bypassing the strict corporate guidelines and procedures. In some cases, the lab can sell its services to the parent company's clients, increasing revenue.

To harness the existing potential of a growing start-up or emerging technology, companies can use mergers and acquisitions (M&A) to gain substantial market growth or to acquire a solution or service they were missing.

Google purchased YouTube in 2006 as one of its many acquisitions. Microsoft acquired LinkedIn. LinkedIn acquired Lynda.com and created LinkedIn Learning. Twitter bought Quill, a business-focused messaging service.

Some companies set up accelerators or incubators for small and independent start-ups. Their advantage is early access to new and unique ideas without expensive investments into internal innovation department capabilities.

For example, L'Oreal and its Founders Factory. L'Oréal provides each start-up with access to an in-house team of experts that gives operational support and mentoring.

There are many new and out-of-the-box ways of how-to emerging innovation.

• New forms of innovation include the Sandbox of Slovak National Bank - a platform that allows the participant via consultations with NBS to adjust financial innovation.
• Crowdfunding is another approach to do innovations. With Ideascale crowd, you can launch a challenge and solve a problem with the help of a curated group of 30,000 problem-solvers.
• Open innovation is combining a company to build and launch innovative ideas with the power of internal employees and external audiences. For example, Lego Ideas Community.