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How Do I Develop Product Sense ?
- Product sense is not something you need to be born with. It's a learned skill, just like any other PM skill.
- You do need to develop your product sense muscle as you move up in seniority, and there are four ways to do so.
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What Exactly Is Product Sense ?
- Product sense is the skill of consistently being able to craft products (or make changes to existing products) that have the intended impact on their users
- It relies on (1) empathy to discover meaningful user needs and (2) creativity to come up with solutions that effectively address those needs
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Building Product Sense
- Building empathy: Observe people interacting with products.
- Deconstruct everyday products
- Improving creativity: Learn from great product thinkers
- Be curious about changes in technology and your domain
- Use product sense to drive user value and business impact
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Observe People Interacting With Products
- Pay attention to micro details and ask yourself why people react to your product the way they do
- Observe their facial expressions as they try various aspects of your product, and try to spot moments when they're hesitant, confused, excited, etc.
- In those moments, ask open-ended questions to better understand not just how they feel but, more importantly, why
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Deconstruct Everyday Products
- Spend one or two hours a month trying out new products and deconstructing them to strengthen your intuition and identify common UX best practices and paradigms.
- Observe yourself using everyday products to gain insight into people’s motivations and needs.
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Learn From Great Product Thinkers
- Every detail about the user experience matters
- Spend time understanding user problems and framing them in a way that sets strong constraints for the team
- Understand why a problem exists and frame it clearly
- Identify enough constraints that only a few solutions will be left, streamlining the decision-making process
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Be Curious About Changes In Technology And Your Domain
- Changes in the industry create opportunities for launching new products that can address user needs in new ways.
- There are two levels of emerging trends to keep track of: macro and micro
- Macro: important platform shifts (e.g. web3, AR/VR, AI)
- Micro: changes in regulations and new privacy protection laws
- Keep an open mind about new technologies, don’t dismiss them as a fad
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How To Tell If You’re Getting Better At Product Sense
- As you get better at it, you will: Notice subtle things about products and people that you would have missed before
- Anticipate non-obvious user problems
- Develop higher-quality hypotheses about product experiences to build
- Contribute more unique insights to your team
- Be right more often than not about what impact a change to a flow has on metrics
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IDEAS CURATED BY
Cynthia Fowler's ideas are part of this journey:
Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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