Dale Carnegie’s masterpiece How to Win Friends & Influence People has sold over 45 million copies since it was published in 1936. There must be a compelling case for the text to remain so popular ever since.
Carnegie’s main point is to be good to people and you’ll be likable and have influence over them. Sounds rather pedestrian. Doesn’t it?
He goes ahead to demonstrate how that actually works. That’s where the rubber meets the road. In this text that concentrates classical wisdom, Dale unlocks principles for creating influence and impact that seem hidden in plain sight.
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Dale Carnegie's How to Win Friends and Influence People is one of the most popular self-help books of all time. It has sold over 30 million copies. The key insight is that people are more likely to be persuaded by those who they like and respect:
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