Word-y Techniques

The “alphabetizing technique” is where you take some of the “core words” relating to your product/service/message and make them more original by going through the alphabet and changing the sound of the first syllable.

A bar used the alphabetizing technique with their “happy hour” to produce “yappy hour”, a special hour for dog owners.

The “spell chuck” technique is switching out words or parts of words with homophones, such as “Curl up and Dye” for a hairdresser, “VoluntEARS” for a Disney customer service program.