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The balance between personal and professional effectiveness
Proactivity versus reactivity
The importance of defining your path in life
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Anytime we elicit a laugh, people are more likely to like us and whatever it is we’re offering.
Use all sorts of humour (except adult, rude, offensive) in your message and pitches. Trashy newspaper headlines, etc.
Rearrange clichés to end up with fresh sounding phrases. For example,
You need to answer the “9 Ws” for your message/product/service:
The “contraband” technique is when you take a contrary position in a message, such as a “TV is good for your kids” or an upside-down Christmas tree (“leaves more room on the floor for gifts!”) .
Difference stands out.
Think “how can I introduce something that causes peopl...
The “alphabetizing technique” is where you take some of the “core words” relating to your product/service/message and make them more original by going through the alphabet and changing the sound of the first syllable.
A bar used the alphabetizing technique with their “h...
In today’s information-saturated age, people are often too preoccupied to notice what you’re offering unless it’s packaged and presented appealingly enough to break through all the noise.
The “Half-and-Half Technique” is when you make columns of related words that are based on your message and then try combinations of them. This is a common technique for coming up with domain names.
Blend two words into one, like giraffiti, staremaster, Internut etc.
The opposite of a correct statement is a false statement. But the opposite of a profound truth may well be another profound truth
Try to “capture conversational catchphrases.”
Pick up on unique phrases used in your industry or in relation to your message/product.
Build a Rewarding Career, Job Search Techniques sounds dull but I Don’t Know What I Want, But I Know It’s Not...
Surveyor for building control
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