Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfie
After posting the photo on Twitter, it received over 3 million retweets and was used as an advertisement for Samsung
This shows the sheer strength of social media when something goes viral
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Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.
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