Learn more about marketingandsales with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
It's All About Narrative Marketing
- The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns
- It's about going outside of your product or service and focusing on your company values
- For example, Patagonia established a narrative as a company that "aims to use [their] resources" to save the world from extinction"
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Branding Is Everything
- It's not just about the logo or advertising campaigns. It's the way your brand presents itself to the market and interacts with your audience.
- Be mindful of all aspects of your business from a branding perspective including product design, employee relations, and customer support.
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47 reads
Accuracy Is Important
If you’ve seen the infamous 2017 "Best Picture" mix-up between La La Land and Moonlight, then, like me, you’ve probably tried to erase that cringe-worthy moment from your memory.
- Any data you provide must be accurate for your company to have any credibility
- Wh...
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36 reads
Visuals, visuals, visuals
The red carpet event preceding the awards show is always a visual spectacle. Celebrities mill about in their best designer clothes and their outfits are splashed across televisions, magazines, and social media.
In marketing, you also have to play up the visuals, because the stats don’t lie:...
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55 reads
Social Media Is Powerful
Ellen DeGeneres went into the crowd and brought together some of the night's biggest stars including Bradley Cooper, Meryl Streep, Jennifer Lawrence, Brad Pitt, and more - to squeeze in for a selfie
After posting the photo on Twitter, it received over 3 million retweets and was used as an a...
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Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.
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Customer-Centric Marketing
Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.
Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the sam...
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