It's All About Narrative Marketing
- The goal is to find out what appeals to your customers, then to capture their interests through narrative marketing campaigns
- It's about going outside of your product or service and focusing on your company values
- For example, Patagonia established a narrative as a company that "aims to use [their] resources" to save the world from extinction"
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Behind the heavy crystal curtains, the bevy of celebrities, and the swelling orchestra, there's a lot that a marketer can take away from the Oscars.
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