"Creator" is so utilitarian that the word is almost meaningless

There are creators that try to educate the public on important topics. Then there are creators who promote hatred, racism, or bigotry, but all are creators.

The vagueness of the word "creator" allows numerous startups to blossom. Yet, creators are underserved by the traditional industry. They're not getting paid regularly by the same employer, so they are considered riskier.