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Content creation
Over 50 million people worldwide refer to themselves as content creators, a term used to describe everything from YouTubers to podcasters to writers to artists to people who sell courses online.
According to people paying attention, content creation is the future of work, regardless of your industry. Everyone will have to adopt some of the skill sets and behaviours of creators to succeed.
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The creator economy
Creators are less judged on their talent and more on how good they are at being themselves. They really are a one-person media empire in whatever medium they choose.
The creator economy is different from the gig economy. Both promises that you can be your own boss, but one agrees to participate in a particular place in an existing system, while the other adds something to an existing ecosystem that is new. (Consider YouTube or Instagram or TikTok creators who rip content found elsewhere.)
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"Creator" is so utilitarian that the word is almost meaningless
There are creators that try to educate the public on important topics. Then there are creators who promote hatred, racism, or bigotry, but all are creators.
The vagueness of the word "creator" allows numerous startups to blossom. Yet, creators are underserved by the traditional industry. They're not getting paid regularly by the same employer, so they are considered riskier.
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Creators suffer from burnout and isolation
The creator economy is much more volatile than Uber and gig companies. You have to adapt to platforms and adapt your public persona to continue to resonate, which is an almost impossible task.
Yet, many creators make a good living by themselves on the internet. There could be a sense of FOMO around content creation because of how easy it is to do and how difficult it is to make money from.
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