The Business Model
We found the majority of the apps on the Shopify App store are product-led; however, nobody was giving users free access to the entire product before they bought it.
We established that we needed the following to be competitive on the Shopify platform:
- Get feedback from users.
- Bring greater value to our product from the feedback.
- Improve marketing, messaging, and copy from the feedback.
- Get reviews that comment on these differences.
- Finally, get revenue from our product.
We explored product-led models that could bring in revenue.
- Limited Freemium
- 14-Day Free Trial
- Pure Freemium
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