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When we thought about our product-led approach, we had to think about the steps for a user to derive value. The onboarding phase had the following steps:

  • Decide on the quiz questions needed.
  • Put the quizzes together.
  • Implement it.
  • Design it. 

The user had to see it was driving traffic before they could derive value from it. So there were a lot of steps the user had to go through before arriving at the product’s value proposition, and 14-days wasn’t long enough. Plus, we needed users to use it at that moment, give us feedback, and provide us with a review. 

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connowillia

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