Paid digital, paid physical and content/SEO are the three channels that offer the greatest scale for B2B companies. If you build a strong sales team, cold email and cold calling can both scale, but this involves building out a serious sales organization.

Th...

Generally, if you’re targeting companies with 10 or fewer employees, use ad messaging that directly promotes your product.

For any kind of ad you build, use the SUCCESS framework.

If you’re targeting companies with 10-10,000+ employees, use marketing messaging that promotes resources...

• Create an automated sales nurture flow that comes from a sales account.
• Create a marketing nurture funnel – usually with email – for p...

• Lifetime value – Most people do this by calculating out monthly churn (how many customers leave every month) and using that to determine how long customers will keep paying for your product.
• Cost of your sales team – Some B2B products require extensive human engagement. In such cases...

Incubation: build your minimum viable product (MVP) in close partnership with potential customers to ensure you are solving a real problem with a credible solution.

Iteration: have customers using your MVP and are rapidly improving the product. Success at this stage is roo...

Paid physical. It’s more expensive to get in front of each person, but you can choose exactly who gets your mail so you only show up in front of people who qualify for and want your product.

Events. For almost any industry, there are events and trade shows ...

In this stage, you want to get more strangers outside of your network and social circles to try your product.

This means an expanded focus on cold calling, email, and outreach. It also means you can start paid digital ads on Facebook and Google. This will help you learn more about what mess...