How should B2B startups think about growth? Not like B2C – TechCrunch - Deepstash
Happiness At Work

Learn more about business with this collection

How to create a positive work environment

Techniques for cultivating gratitude and mindfulness at work

How to find purpose in your work

Happiness At Work

Discover 85 similar ideas in

It takes just

12 mins to read

What growth stage is your B2B startup?

What growth stage is your B2B startup?

Incubation: build your minimum viable product (MVP) in close partnership with potential customers to ensure you are solving a real problem with a credible solution.

Iteration: have customers using your MVP and are rapidly improving the product. Success at this stage is rooted in customer insights – both qualitative and quantitative – not marketing excellence

Scale: have product/market fit and are trying to grow your customer base. The goal of this phase is to build a portfolio of tactics that maximize market penetration with minimal – or at least profitable – cost


39 reads

Success is rooted in growing lifetime value through retention and margin, maximizing funnel conversion to efficiently convert leads to customers, and finding repeatable tactics



36 reads

How do you find B2B customers?  1/2

How do you find B2B customers? 1/2

Leverage your network. This is particularly valuable for founders who are building a product based on their own past experience.

Cold calling (or showing up in person). Knock on doors, make phone calls. You have to get used to hearing “no”, but you’d be surprised how often you can get people to try your product once you have a personal connection. A big advantage of paid digital is that you get results immediately.

Paid digital. Facebook and Google make up 90%+ of all new online ad spend these 2 channels are generally the best place to start testing online advertising


28 reads

B2B customer acquisition tactics 2/2

B2B customer acquisition tactics 2/2

Paid physical. It’s more expensive to get in front of each person, but you can choose exactly who gets your mail so you only show up in front of people who qualify for and want your product.

Events. For almost any industry, there are events and trade shows where you can find customers.

Content Marketing and SEO. Content marketing means writing articles and creating content to get in front of people searching for information about your product category.


24 reads

When do you use which channels?

For Incubation…

In this stage, you’ll be doing a lot of manual outreach to get your first paying customers, and improving the product based on feedback. The channels above most often used in this stage are leveraging your network, cold calling, cold email/LinkedIn outreach, and going to events.

You don’t need much marketing budget in the innovation period, assuming you’re using your own labor for all this outreach. $500 per month to afford tools like Clearbit (to get lists), Reply.IO (To help with cold email) and LinkedIn Pro (To send messages on LinkedIn) should be fine.


17 reads

For Iteration…

In this stage, you want to get more strangers outside of your network and social circles to try your product.

This means an expanded focus on cold calling, email, and outreach. It also means you can start paid digital ads on Facebook and Google. This will help you learn more about what messaging brings in potential customers. For instance, you can find out things like which of your product’s features customers like more by putting different features in different ads and seeing which ad gets higher click-through rates.


14 reads

For Scaling…

Paid digital, paid physical and content/SEO are the three channels that offer the greatest scale for B2B companies. If you build a strong sales team, cold email and cold calling can both scale, but this involves building out a serious sales organization.

The easiest channel to start testing is paid digital because it has the fastest time to get results and the smallest investment needed. You still need a minimum of $5k test to spend in paid digital, and in reality closer to $20k, to get a good idea of long-term cost per conversion.


14 reads

What kind of marketing messaging should you use?

What kind of marketing messaging should you use?

Generally, if you’re targeting companies with 10 or fewer employees, use ad messaging that directly promotes your product.

For any kind of ad you build, use the SUCCESS framework.

If you’re targeting companies with 10-10,000+ employees, use marketing messaging that promotes resources closely related to your project. Resources are eBooks, guides, tools, and things that are useful to customers that are related to the product you’re selling but are not actually your product.

  • Simple
  • Unexpected
  • Credible
  • Concrete
  • Emotional
  • Stories


12 reads

How do you build your sales funnel?

How do you build your sales funnel?

  • Create an automated sales nurture flow that comes from a sales account.
  • Create a marketing nurture funnel – usually with email – for people who fall out of the sales funnel after a month. A marketing nurture funnel is like the sales funnel, but is usually less “salesy”. A good example would be subscribing someone to a useful monthly newsletter.
  • Create a task-based system to organize sales calls. The faster you call people after they submit their lead information, the more likely they will convert.


15 reads

How should you calculate and use the ROI of your marketing budget?

How should you calculate and use the ROI of your marketing budget?

  • Lifetime value – Most people do this by calculating out monthly churn (how many customers leave every month) and using that to determine how long customers will keep paying for your product.
  • Cost of your sales team – Some B2B products require extensive human engagement. In such cases, marketing will need lower CAC thresholds.
  • Vintage periods – For many B2B products, the answer is anywhere from 7 days to 7 months. To calculate the return on your ad spending, you have to track what results came from a given month’s spend, no matter when those sales close down the line.


19 reads



Maintenance engineer


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates