The Paradox of Choice

When we're overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice.

The more options we're given, the less satisfied we become with whatever we choose because we're aware of all the other options we're potentially forfeiting

People are bombarded with more options than ever. There is a limit and when it is crossed, more choices will destroy the quality of life.

We make no choice because of inner paralysis.

We make poor decision because we focus only on few criteria to filter lots of options. Sometimes it’s...

The more choices we have, the less likely we are to be content with our decision.

Even if our ultimate decision is clearly correct, when faced with many choices, we are less likely to be happy with what we choose. Because a wealth of choices makes finding contentment that much harder...