The more choices we have, the less likely we are to be content with our decision.
Even if our ultimate decision is clearly correct, when faced with many choices, we are less likely to be happy with what we choose. Because a wealth of choices makes finding contentment that much harder.
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This makes sense, but it means ...
It's a thinking mistake and it occurs when we confuse selection factors with results.
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It plays on this tendency of ours to emphasize loss over gain.
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