Psychologist Leon Festinger published the book A Theory of Cognitive Dissonance in 1957. Among the examples he used to illustrate the theory were doomsday cult members and their explanations for why the world had not ended as they had anticipated. Many experiments have since been conducted to illustrate cognitive dissonance in more ordinary contexts.
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Cognitive Dissonance: Why We See The Obscure Positives of Our Beliefs And Blind Ourselves To the Prominent Negatives
psychologytoday.com
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The minute we make any decision, we begin to justify the wisdom of our choice and find reasons to dismiss the alternative. Before long, any ambivalence we might have felt at the time of the original decision will have morphed into certainty. Cognitive dissonance explains why, when the facts clash with our preexisting convictions, some of us would sooner jeopardize our lives and everyone else’s than admit to being wrong.
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