How Common Is Cognitive Dissonance?
It’s not clear.
While cognitive dissonance is often described as something widely and regularly experienced, efforts to capture it in studies don’t always work, so it could be less common than has been assumed. People do not necessarily experience discomfort in response to every apparent contradiction in their thoughts and beliefs.
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Cognitive Dissonance: Why We See The Obscure Positives of Our Beliefs And Blind Ourselves To the Prominent Negatives
psychologytoday.com
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The minute we make any decision, we begin to justify the wisdom of our choice and find reasons to dismiss the alternative. Before long, any ambivalence we might have felt at the time of the original decision will have morphed into certainty. Cognitive dissonance explains why, when the facts clash with our preexisting convictions, some of us would sooner jeopardize our lives and everyone else’s than admit to being wrong.
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