A man who learns that his eating habits raise his risk of illness feels the tension between his preferred behavior and the idea that he could be in danger. He might ease this feeling by telling himself that the health warning is exaggerated or, more productively, by deciding to take action to change his behavior.
If a woman reads that her favorite politician has done something immoral, she could conclude that the charges have been invented by his enemies—or, instead, rethink her support.
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CURATED FROM
Cognitive Dissonance: Why We See The Obscure Positives of Our Beliefs And Blind Ourselves To the Prominent Negatives
psychologytoday.com
10 ideas
·6.29K reads
IDEAS CURATED BY
The minute we make any decision, we begin to justify the wisdom of our choice and find reasons to dismiss the alternative. Before long, any ambivalence we might have felt at the time of the original decision will have morphed into certainty. Cognitive dissonance explains why, when the facts clash with our preexisting convictions, some of us would sooner jeopardize our lives and everyone else’s than admit to being wrong.
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