The Peak-End Rule of Defining Moments - Deepstash

The Peak-End Rule of Defining Moments

Research has found that in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.

When people assess an experience, they tend to forget or ignore its length—a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments:

  1. The best or worst moment, known as the “peak”
  2. The ending.

Psychologists call it the “peak-end rule.”

470

3.21K reads

CURATED FROM

IDEAS CURATED BY

maxwellad

Solve the problem or leave the problem. But…… Do not live with the problem.

The idea is part of this collection:

Persuasive storytelling

Learn more about psychology with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates