The Power of Moments - Deepstash
Persuasive storytelling

Learn more about psychology with this collection

How to use storytelling to influence and persuade

How to create a compelling narrative

How to structure your story for maximum impact

Persuasive storytelling

Discover 49 similar ideas in

It takes just

7 mins to read


“Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments.”



5.3K reads


“Defining moments shape our lives, but we don’t have to wait for them to happen. We can be the authors of them.”



3.69K reads

Defining Moments

Defining Moments

Defining moments stand out, they influence us, cause us to rethink our direction, re-shape the trajectory of our lives.

We can engineer these moments—or at least create the conditions for them to emerge. To create more and more powerful defining moments, we need to become “moment-spotters”—learn to spot occasions to invest in. Our focus on goals can blind us to the possibility of a given moment—even as moments can support the achievement of goals. 


2.53K reads

The Peak-End Rule of Defining Moments

Research has found that in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.

When people assess an experience, they tend to forget or ignore its length—a phenomenon called “duration neglect.” Instead, they seem to rate the experience based on two key moments:

  1. The best or worst moment, known as the “peak”
  2. The ending.

Psychologists call it the “peak-end rule.”


2.29K reads

Elements That Create Defining Moments

Elements That Create Defining Moments

A defining moment must include at least one of these elements—it does not have to include all four.

  • Elevation: They rise above the everyday.
  • Insight: They rewire the way we understand ourselves—or the world.
  • Pride: They are moments that find us at our best—in terms of achievement or courage.
  • Connection: They are social—we share them with others.


2K reads

Thinking in Moments

Three situations constitute natural defining moments and deserve our attention:

  • Transitions seem so natural that they are almost always marked with some sort of “coming of age” rituals: weddings, promotions, the first day of school and the end of projects, etc.
  • Milestones. Birthdays are the most obvious milestones, (18th, the 21st, the 30th, 40th, 50th, 60th, and the 100th) , retirement, and unheralded achievements (such as, say, a salesman’s 10 millionth dollar of revenue).
  • Pits are the opposite of peaks, i.e., negative defining moments, moments of hardship or pain, or anxiety.


1.52K reads

Build Peaks

Build Peaks

Peaks don’t emerge naturally. They must be built.                

To elevate a moment, do three things:

  • First, boost sensory appeal.
  • Second, raise the stakes.
  • Third, break the script. (Breaking the script means to violate expectations about an experience).

Moments of elevation need not have all three elements but most have at least two.


1.55K reads

Stretch for Insight

Moments of elevation lift us above the everyday. Moments of insight spark discoveries about our world and ourselves. Moments of pride capture us at our best—showing courage, earning recognition, conquering challenges.

To produce moments of self-insight, we need to stretch: placing ourselves in new situations that expose us to the risk of failure. The promise of stretching is not success, it’s learning.                


1.29K reads

Moments of Pride

Moments of Pride

There are three practical principles we can use to create more moments of pride:

  • Recognize others
  • Multiply meaningful milestones;
  • Practice courage.

The first principle creates defining moments for others; the latter two allow us to create defining moments for ourselves.     


1.2K reads

Multiply Milestones

Hitting a milestone sparks pride. It should also spark a celebration—a moment of elevation. (Don’t forget that milestones, along with pits and transitions, are three natural defining moments that deserve extra attention.) Milestones deserve peaks.

To identify milestones, ask yourself: What’s inherently motivating? What would be worth celebrating that might only take a few weeks or months of work? What’s a hidden accomplishment that is worth surfacing and celebrating?


958 reads

Practicing Courage

Practicing Courage

  • It is hard to be courageous, but it’s easier when you’ve practiced, and when you stand up, others will join you.  
  • Managing fear—the goal of exposure therapy—is a critical part of courage. 
  • Moments, when we display courage, make us proud. We never know when courage will be demanded, but we can practice to ensure we’re ready.             


1.07K reads

Purpose and Passion

Purpose is defined as the sense that you are contributing to others, that your work has a broader meaning.

Passion is the feeling of excitement or enthusiasm you have for your work.             


1.28K reads

Deepen Ties

Deepen Ties

Responsiveness encompasses three things:

  • Understanding: My partner knows how I see myself and what is important to me.
  • Validation: My partner respects who I am and what I want.
  • Caring: My partner takes active and supportive steps in helping me meet my needs.


1.25K reads



Solve the problem or leave the problem. But…… Do not live with the problem.

Curious about different takes? Check out our The Power of Moments Summary book page to explore multiple unique summaries written by Deepstash users.

More like this

The Power of Now

3 ideas

The Power of Now

Eckhart Tolle

The Power of Now

8 ideas

The Power of Now

Eckhart Tolle

past, a curse or blessing?

2 ideas

past, a curse or blessing?


Explore the World’s

Best Ideas

200,000+ ideas on pretty much any topic. Created by the smartest people around & well-organized so you can explore at will.

An Idea for Everything

Explore the biggest library of insights. And we've infused it with powerful filtering tools so you can easily find what you need.

Knowledge Library

Powerful Saving & Organizational Tools

Save ideas for later reading, for personalized stashes, or for remembering it later.

# Personal Growth

Take Your Ideas


Organize your ideas & listen on the go. And with Pro, there are no limits.

Listen on the go

Just press play and we take care of the words.

Never worry about spotty connections

No Internet access? No problem. Within the mobile app, all your ideas are available, even when offline.

Get Organized with Stashes

Ideas for your next work project? Quotes that inspire you? Put them in the right place so you never lose them.


2 Million Stashers


5,740 Reviews

App Store


72,690 Reviews

Google Play

Sean Green

Great interesting short snippets of informative articles. Highly recommended to anyone who loves information and lacks patience.

Ashley Anthony

This app is LOADED with RELEVANT, HELPFUL, AND EDUCATIONAL material. It is creatively intellectual, yet minimal enough to not overstimulate and create a learning block. I am exceptionally impressed with this app!

Shankul Varada

Best app ever! You heard it right. This app has helped me get back on my quest to get things done while equipping myself with knowledge everyday.


Don’t look further if you love learning new things. A refreshing concept that provides quick ideas for busy thought leaders.

Giovanna Scalzone

Brilliant. It feels fresh and encouraging. So many interesting pieces of information that are just enough to absorb and apply. So happy I found this.

Laetitia Berton

I have only been using it for a few days now, but I have found answers to questions I had never consciously formulated, or to problems I face everyday at work or at home. I wish I had found this earlier, highly recommended!

Jamyson Haug

Great for quick bits of information and interesting ideas around whatever topics you are interested in. Visually, it looks great as well.

Ghazala Begum

Even five minutes a day will improve your thinking. I've come across new ideas and learnt to improve existing ways to become more motivated, confident and happier.

Read & Learn

20x Faster





Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.


I agree to receive email updates