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How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
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Defining moments stand out, they influence us, cause us to rethink our direction, re-shape the trajectory of our lives.
We can engineer these moments—or at least create the conditions for them to emerge. To create more and more powerful defining moments,
Peaks don’t emerge naturally. They must be built.
To elevate a moment, do three things:
Moments of elevation lift us above the everyday. Moments of insight spark discoveries about our world and ourselves. Moments of pride capture us at our best—showing courage, earning recognition, conquering challenges.
To produce moments of self-insight, we need to stretch: ...
“Transitions should be marked, milestones commemorated, and pits filled. That’s the essence of thinking in moments.”
A defining moment must include at least one of these elements—it does not have to include all four.
There are three practical principles we can use to create more moments of pride:
The first principle creates defining moments for others; the latte...
Research has found that in recalling an experience, we ignore most of what happened and focus instead on a few particular moments.
When people assess an experience, they tend to forget or ignore its length—a phenomenon called “duration neglect.” Instead, t...
Responsiveness encompasses three things:
Three situations constitute natural defining moments and deserve our attention:
“Defining moments shape our lives, but we don’t have to wait for them to happen. We can be the authors of them.”
Hitting a milestone sparks pride. It should also spark a celebration—a moment of elevation. (Don’t forget that milestones, along with pits and transitions, are three natural defining moments that deserve extra attention.) Milestones deserve peaks.
To identify milestones...
Purpose is defined as the sense that you are contributing to others, that your work has a broader meaning.
Passion is the feeling of excitement or enthusiasm you have for your work.
Solve the problem or leave the problem. But…… Do not live with the problem.
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