Have A Olan

There are certain personality archetypes in every business partnership.

• The decision-makers: In person, around a table, decision-makers are easy to identify. Virtually, it can be challenging to identify the decision-makers and to identify what they need to make thos...

Create a plan around how you are going to connect with them.

Create a database of people you can email (or snail mail) and build up a relationship with them. This is your audience. Make sure you have an easy way to be in touch with them so that you can communicate about ...

People driven by will are motivated to be in control. They make sense of the world around them through results, or through the plan that gets them there.

• The strengths: They want to get the job done and pursue the goal with intense focus. They are hi...