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Key personality types in every business partnership
There are certain personality archetypes in every business partnership.
- The decision-makers: In person, around a table, decision-makers are easy to identify. Virtually, it can be challenging to identify the decision-makers and to identify what they need to make those decisions.
- The skeptics: Skeptics could be engaged with one on one, often after a meeting to ensure their concerns were heard. In the remote world, it's more challenging to identify and share ideas with them.
- The trailblazers: Trailblazers often get what you're doing and may endorse a strategy and find a way to innovate and fund them. One could connect with trailblazers at coffee breaks or sidebar conversations. This has all but disappeared in the online world.
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Remote work: build trust and develop important relationships
Because remote work is likely to persist in some form, business leaders charged with nurturing customer relationships must find a new way to build and grow transformational partnerships.
- Rediscover the art of business relationships: We need to make time to socialize....
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Moving from in-person to remote customers
Travel restrictions and safety concerns irrevocably changed the ability for companies to bond with clients and customers. Many companies still are trying to figure out a good way to connect with clients over virtual platforms.
The lack of in-person interaction makes it muc...
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Business-to-Business (B2B)
B2B marketing occurs when one business markets its products or services to another business or organization.
You have to identify the Decision-Makers and figure out how to gain Buy-In from C-Level leadership.
Remote work: build trust and develop important relationships
Because remote work is likely to persist in some form, business leaders charged with nurturing customer relationships must find a new way to build and grow transformational partnerships.
- Rediscover the art of business relationships: We need to make time to socialize....
Making Friends In A New Country
Shifting to a new country comes with a laundry list of challenges, like mastering cultural quirks, finding a decent place to live and of course, making new friends.
It is often our work life that dictates our social life (same story in most metropolitan cities across the world), but one ha...
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