Key personality types in every business partnership - Deepstash

Key personality types in every business partnership

There are certain personality archetypes in every business partnership.

  • The decision-makers: In person, around a table, decision-makers are easy to identify. Virtually, it can be challenging to identify the decision-makers and to identify what they need to make those decisions.
  • The skeptics: Skeptics could be engaged with one on one, often after a meeting to ensure their concerns were heard. In the remote world, it's more challenging to identify and share ideas with them.
  • The trailblazers: Trailblazers often get what you're doing and may endorse a strategy and find a way to innovate and fund them. One could connect with trailblazers at coffee breaks or sidebar conversations. This has all but disappeared in the online world.


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Dilbert cartoons and the Office are way too accurate.

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