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Effective communication
Persuasion techniques
Closing a sale
Freud proposed that humans are driven by the pleasure principle, which gives people easy physical and emotional rewards and drives them away from unpleasant things like drudgery and discipline.
Freud argued that infants were guided by the pleasure principle. However, indulging in pleasure without constraints will lead to dangerous, reckless things like never doing any work or overeating or sleeping with members of one's own family.
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To understand the dynamics of the three elements, Freud refers to the origins of our neuroses in childhood in distinct phases.
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Freud attempted to invent a treatment for neuroses, namely psychoanalysis. He thought proper analysis could uncover what troubles people and help to adjust reality.
He analysed a number of key things.
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In this book, Freud wrote that society can give us many things, but by imposing heavy dictates on us: insisting that we sleep with only a few, imposing the incest taboo, requiring us to put off our immediate desires, demanding that we follow authority, that we work to earn money.
He...
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Freud believed we needed to adjust to the reality principle. There are better and worse kinds of adaptations. The bad ones he called neuroses.
Neuroses are the result of faulty negotiations with the pleasure principle.
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Freud helps us understand why our lives and relationships are full of problems and pain. He explains why life is hard and how to cope.
Despite his success in later years, he was often unhappy. He stated during some research he recorded, "The chief patient I am preoccupied with is mysel...
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