Why Stories Are Important

Perfect storytelling through childhood stories helps us get what we want. Humans love to listen to stories because they entertain and captivate us as well as trigger essential hormones. Oxycontin causes us to build trust, generosity, and a personal connection. Endorphins can make someone laugh or help them deal with fear, pain, or uncertainty.

Dopamine leads to a desire to know what happens the next time you tell a story with peaks and cliffhangers.

These hormones are helpful for product managers as they can allow them to use stories to plan and solve problems