What Stories Do

A story can be used to unite people as it allows one person to get others excited. Companies with iconic brands are good at telling stories, yet most organizations are unaware that good storytelling can help solve problems.

Stories are a perfect design tool since everyone can create one, they’re easy to iterate on, and they help you gain more clarity. Storytelling might be the missing piece when a product isn’t going to plan, not another addition to the roadmap.