Types of funnels

While marketing funnels is the broader term that covers various use-cases, there are several types of funnels you’re like to come across:

• Lead magnet funnels
• List building funnels
• Webinar funnels
• Social media marketing funnels
• Video sales funnels
• Email funnels

As you can see, other than the marketing channel your funnel’s based on, your funnels can also have different goals, e.g.:

• selling a product or service
• building a list of contacts
• promoting an event

Naturally, you might just as well use funnels to collect survey answers or have people sign up for a live demo of your platform.