Marketing Funnel Best Practices - 3. Choose the right lead magnet

The whole idea behind marketing funnels is targeting customers with the right type of content at the right moment. Don’t ask for a commitment right away.

You hint at the address of your order form for those who already arrived with the ‘I’m ready to buy’ mindset. For others, you’ll have to ...

This is something we as marketers often get wrong. What we’re looking at are vanity metrics. But what we’re interested in are actionable metrics.

Are you really interested in how many people visited your page or how many of them converted? Are you interested in how many people opened your e...

To convert your email subscribers into paying customers your email communication should motivate your audience to take action & commit.

Emphasize the reasons why they shouldn’t waste any more time. Use the language that works for your audience. Overcome the hesitation by using testimonials,...

It’s not about driving any kind of traffic to your landing page or squeeze page. It’s about driving the right traffic.

Focus your efforts on identifying the audience that’s likely to convert.

This means narrowing down your segmentation when setting up social media ads, using lookalike...

Your website, landing pages, and emails should be optimized for all types of devices.

At the same time, if for some reason the mobile experience for any of those assets isn’t working, ask yourself whether you want to target mobile users at all?

See whether mobile users are converting ...

Marketing funnel is a system that helps you attract consumers, turn them into leads or prospects, and finally convert them into paying customers.

To help them realize that what you’re offering is the right solution to their problem create an autoresponder email cycle that’ll discuss the different aspects of the topic your subscribers are interested in. Emphasize the strengths of your offer & why your brand should come up naturally when the...

At the same time, for each of the stages, marketers will be using different metrics and KPIs to report on their campaign progress.

To give you a better overview, here are a few examples of metrics you’d likely report on across the three key areas of your funnel – Top of the funnel (TOFU), M...

Your audience isn’t yet aware of your brand & your products/services. To change that focus on lead generation.

Build a landing page, create a lead magnet, & drive traffic to it.

Use social media ads, Google ads, add banners to your pages, send an email to your existing email list (thi...

While marketing funnels is the broader term that covers various use-cases, there are several types of funnels you’re like to come across:

• Lead magnet funnels
• List building funnels
• Webinar funnels
• Social media marketing funnels
• Video sales funnels

Using a funnel and the AIDA model helps marketers visualize the stages and tasks advertising campaigns should fulfill first before the consumer makes a decision to buy a given product or service. If you’re not convinced, take this sales funnel template as an example.

Marketing and sales fun...