The “Common Information Effect” - Deepstash

The “Common Information Effect”

That is due in part to a phenomenon called the “common information effect”, which works like this: As human beings, we tend to focus on the things we have in common with other people. We tend to seek out and affirm our shared knowledge, because it confirms our value and kinship with the group. Diverse teams, by definition, have less common information readily available to them to use in collective decision-making.

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xarikleia

“An idea is something that won’t work unless you do.” - Thomas A. Edison

When trust is lost, it can almost always be traced back to a breakdown in one of its 3 core drivers. To build (or rebuild) trust, we first need to figure out which driver we “wobble” on. (Replace the words “leaders” and “leadership” with “human beings” and “relationships” and see what happens).

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